Hell Yeah! Merges with Studio Yes: A Bold New Chapter

When two creative forces combine, the result is extraordinary.

As part of an ambitious restructuring at Studio Yes, the renowned independent creative agency Hell Yeah! has officially merged with its sister brand. This exciting merger, announced in February 2023, consolidates the strategic and creative services of both companies under the Studio Yes banner, marking a significant step forward in their shared evolution.

This move consolidates the strengths of both agencies to offer clients a broader range of creative services, including TV commercials, branded content, and viral comedy sketches.

A History of Creative Excellence

Founded in 2019, Hell Yeah! swiftly gained prominence in the creative industry by producing witty and effective advertising campaigns that resonated with audiences across the UK. The agency specialised in introducing brands to television, delivering standout commercials for household names like Oddbox and Belvoir Farm. Their unique blend of humour and strategy made them a trusted partner for brands seeking to make their mark in televised media.

One of Hell Yeah!’s crowning achievements was the summer 2022 campaign for Belvoir Farm, which received widespread acclaim. The campaign was hailed as one of the “Top Campaign of the Year” by The Grocer and was awarded a coveted 5-star rating from System1 for effectiveness—an accolade that solidified Hell Yeah!’s reputation for delivering high-impact, memorable advertising.

The Merger and What It Means

The merger into Studio Yes ensures that clients will continue to benefit from the same high-quality services. By streamlining operations and unifying under one brand, Studio Yes is now positioned as a full-service creative powerhouse, offering comprehensive solutions from strategic brand development to creative campaign execution across multiple platforms.

This merger also signals the start of an exciting new chapter. The Hell Yeah! team will now serve as the creative heart of Studio Yes, continuing to deliver bold, innovative work but with greater resources and an expanded service offering. With their combined talents, the newly restructured Studio Yes is well-positioned to take on larger, more ambitious projects and further elevate brands on a national and international stage.

Barnaby Cook’s Role in the Expansion

The restructuring coincides with the appointment of Barnaby Cook, a seasoned industry leader, as the CEO of the newly unified agency. Barnaby brings with him not only extensive experience from his time at Casual Films but also a strategic plan for international growth, particularly targeting the US market. A key element of this expansion is the opening of a New York office, which will be led by senior producer Katelyn KaRese, known for her strong connections to the comedy scene.

Studio Yes and Hell Yeah! Combine Forces

As part of this merger, Hell Yeah!’s team will become the creative arm of Studio Yes, driving the agency’s distinctive, quirky approach to branded storytelling. Co-founders Sam Ojari and Dulcie Cowling remain at the helm of the creative department, ensuring continuity while leveraging Barnaby’s expertise for global expansion.

Looking Ahead

Barnaby shared his enthusiasm for the merger, stating, “Hell Yeah! has achieved remarkable results in just three years, thanks to our distinctive use of humour. This merger with Studio Yes will allow us to expand our creative offerings while tapping into international markets, particularly the US, where British humour has its own special appeal.”

With new investments and a clear strategy for overseas growth, Studio Yes is poised to deliver even more ground-breaking work across continents. Whether you’re a brand looking to break into TV or expand your reach globally, Studio Yes is ready to craft campaigns that resonate.

What’s Next?

As Studio Yes moves forward, the expanded team is already hard at work on several groundbreaking projects. Fans of Hell Yeah! can expect the same level of creativity, humour, and effectiveness that made the agency a standout in the industry. Over the coming months, Studio Yes plans to reveal new campaigns that push creative boundaries and deliver measurable results.

Stay tuned for more exciting work as Studio Yes continues to innovate and inspire in the world of creative advertising.