CUVVA | What if car insurance wasn’t…

TV & OOH campaign

Car insurer Cuvva wanted us to deliver cost effective signups for a new subscription product and increase brand awareness in with a campaign covering a TV commercial and out of home.

Talking to a millennial and Get Z audience, we created the rebellious creative platform ‘Stick it to traditional insurance’, which talks directly to frustrated young drivers in a way stuffy old insurers never could. Creative educates on the products, offers a clear call to action and cuts through with distinct visuals and relatable copy.

Our campaign took our audience on a journey into the mythical world of car insurance that isn’t shit. Combining trippy animated visuals with live action, the film uses humour and a talking dolphin to deliver product points and show our audience what better car insurance could look like.

Sales uplift
Uplift in brand awareness
Higher response rate than industry standard